| Blue Ridge Overhauls Milk Campaign
Blue Ridge Paper Products Inc. has chosen 16-year-old Britney Christian of Southern California to be the face of the new Milk Rocks! marketing campaign. Christian, a rising star in the pop/rock music world, has a debut album, All or Nothing, which will be released in August.
Milk Rocks! is a multifaceted campaign promoting the benefits of milk as a healthy alternative to sugar-based drinks. It stresses the benefits of a healthy, active lifestyle and self-esteem and incorporates positive life principles throughout the campaign. Milk Rocks! will officially launch next month when school resumes throughout much of the country.
Game company Baffle Gab and premier guitar manufacturer, Epiphone, are sponsorship partners in the campaign. .
Wear Your Music
The charity bracelet trend has finally hit the indie rock world, and no, we don't mean those black plastic wristbands you bought to support Hot Topic. Relix magazine and Azu Studio have come together to create Wear Your Music bracelets, fashioned from the very guitar stings played by musicians such as Ben Harper, Death Cab For Cutie's Ben Gibbard and Ziggy Marley. Retailing for anywhere between $99 for strings used by Gibbard up to $150 for legendary Grateful Dead bassist Phil Lesh's strings, the bracelets are handmade, designed by Azu Studio and bound by a durable silver seal. All profits from the bracelets are donated to worthy arts and community charities like Headcount, the Rex Foundation, Seva and Rock 'N' Wrap It Up! New artists are constantly being added to the already impressive list of participants, which already includes Ziggy Marley, Michael Franti, String Cheese Incident, the Goo Goo Dolls, Guster and Ben Harper.
HD-35 Nancy Wilson "Heart" Signature Edition Guitar
Much of the credit for the beauty and tone of the Martin HD-35 Nancy Wilson Signature Edition guitar goes to Wilson herself, who collaborated closely with Martin on the design. A rare combination of premium solid tonewoods gives the HD-35 Nancy Wilson Signature Edition distinctive tonal character. The top of beautiful Engelmann spruce - a tree that grows in the Northwest, where Heart got its start - combines with forward-shifted scalloped braces for full, powerful tone. The sides and the three-piece back wings are East Indian rosewood, while the center wedge is "heart" bubinga, a beautiful and unusually hard African tonewood that provides outstanding projection. A Pisces fish Yin Yang design is inlaid in rare pink heart abalone, mother of pearl and red composite beneath the Old Style "C.F.
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